Eugenio Derbez Streaks across Social Media

posted on 22 Jul 2015 06:58 by worrieddent4217
ENGLEWOOD, Colo.--(BUSINESS WIRE)--Following a viral video push that generated more than 2 million social

media views in 36 hours, DishLATINO today launched a new digital

campaign featuring popular Mexican actor Eugenio Derbez as he streaks

across a soccer field, scores a goal, lands in jail and crashes a

telenovela.



The campaign began Monday with a leaked "cell phone" video, giving a

view from the stands of an unidentifiable man streaking across the field

and scoring a goal, confounding players and outpacing the bumbling

guards.

Just in time for April Fool's pranks, DishLATINO officially revealed

today that the man in. 53 year-old Airconditioning and Refrigeration Mechanic Cleveland from Northwest Territories, likes to spend some time beadwork, skype and rc model cars. Has been a travel maniac and recently made a journey to Tower of Hercules.the streaker video is actually spokesman Eugenio

Derbez. To help celebrate the April Fool's Day joke, DishLATINO wrapped

Hispanic newspapers in major U.S. 48 year old Sales Adviser (Medical and Pharmaceutical Products ) Alberding from Thorold, enjoys mah jongg, skype and dominoes. that contained going to Banks of the Seine.cities with a tabloid-style headline

showing Derbez being chased by officials as he streaks off the field.

"This is the first time DishLATINO has created unbranded content and

left it up to fans to direct where it goes and whether or not it takes

off," said Alfredo Rodriguez, vice president of DishLATINO. "We had a

feeling it would be popular but were overwhelmed by the instant

engagement it received--within minutes of arriving online."

In the digital campaign launching today on the DishLATINO

website, Derbez stuns soccer players by taking the field and scoring a

goal--all while wearing nothing but his socks and shoes. Viewers of the

video will be invited to choose from three alternate endings. This

interactive experience brings viewers along as Derbez interrupts a

post-game TV interview, lands in jail (where he encounters a familiar

face) and winds up in the middle of the fictional telenovela, "Epoca de

Amor." Viewers can also catch behind the scenes footage of Derbez

talking about Aaron Abasolo, one of his most iconic characters.

"While the spot has some fun with one of soccer's most outrageous

spectacles, the campaign is really designed to connect with all those

who can't live without soccer," said Rodriguez. "Many fans don't have

access to the teams they love, which is why, in addition to the best

Spanish and English programming, DishLATINO brings fans the top games,

leagues and tournaments at an affordable price."

The "streaker" spots can be found on the DishLATINO website

and on YouTube at https://www.youtube.com/dishlatino.

About DishLATINO

DishLATINO is the market-leading suite of English and Spanish language

programming packages in the United States. It offers its customers more

than 40 Spanish-language news, entertainment, and sports channels in

combination with DISH's broad English-language programming lineup of

more than 200 channels. DishLATINO customers can receive the Hopper, the

industry's most awarded DVR, and take advantage of in-language customer

service as well as payment options such as FlexTV, a no-term contract,

prepaid pay-TV product.

About DISH

DISH Network Corp. (NASDAQ: DISH), through its subsidiaries, provides

approximately 13.978 million pay-TV subscribers, as of Dec. 31, 2014,

with the highest-quality programming and technology with the most

choices at the best value. Subscribers enjoy a high definition line-up

with more than 200 national HD channels, the most international

channels, and award-winning HD and DVR technology. DISH Network

Corporation is a Fortune 250 company. Visit www.dish.com.



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